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MKTG4 notes
Charles W. Lamb, Joseph F. Hair, Jr, Carl McDaniel, Jr., Jane Summers, Michael Gardiner - ISBN: 9780170411769
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View all 1 notes for MKTG4, written by Charles W. Lamb, Joseph F. Hair, Jr, Carl McDaniel, Jr., Jane Summers, Michael Gardiner. All MKTG4 notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a MKTG4 summary or other study material that matches your study style perfectly, and studying will be a breeze.
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Topics covered: 1) Introduction to Marketing; The Marketing Environment and Market Analysis 2) Market Research 3) Consumer Behaviour 4) Markets: Segmentation, Targeting and Positioning 5) Product 6) Price 7) Promotion 8) Place (Distribution) 9) Services, Social and Not-For-Profit Marketing 10) Digital and International Marketing 11) Data and Analytics The 12th Lecture is a review lecture. This includes notes from all lectures, tutorials and textbook.
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- • 55 pages •
Topics covered: 1) Introduction to Marketing; The Marketing Environment and Market Analysis 2) Market Research 3) Consumer Behaviour 4) Markets: Segmentation, Targeting and Positioning 5) Product 6) Price 7) Promotion 8) Place (Distribution) 9) Services, Social and Not-For-Profit Marketing 10) Digital and International Marketing 11) Data and Analytics The 12th Lecture is a review lecture. This includes notes from all lectures, tutorials and textbook.
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Newest MKTG4 summaries
Topics covered: 1) Introduction to Marketing; The Marketing Environment and Market Analysis 2) Market Research 3) Consumer Behaviour 4) Markets: Segmentation, Targeting and Positioning 5) Product 6) Price 7) Promotion 8) Place (Distribution) 9) Services, Social and Not-For-Profit Marketing 10) Digital and International Marketing 11) Data and Analytics The 12th Lecture is a review lecture. This includes notes from all lectures, tutorials and textbook.
- Class notes
- • 55 pages •
Topics covered: 1) Introduction to Marketing; The Marketing Environment and Market Analysis 2) Market Research 3) Consumer Behaviour 4) Markets: Segmentation, Targeting and Positioning 5) Product 6) Price 7) Promotion 8) Place (Distribution) 9) Services, Social and Not-For-Profit Marketing 10) Digital and International Marketing 11) Data and Analytics The 12th Lecture is a review lecture. This includes notes from all lectures, tutorials and textbook.
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