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Marketing Management notes (15th edition)
Philip Kotler, Kevin Lane Keller - ISBN: 9781292092621
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View all 50 notes for Marketing Management, written by Philip Kotler, Kevin Lane Keller. All Marketing Management notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Marketing Management summary or other study material that matches your study style perfectly, and studying will be a breeze.
Best selling Marketing Management notes
Detailed chapter summary of Chapter 7 in Marketing Management, 3rd Edition (2016) by Kotler, Keller, Brady, Goodman, Hansen.
- Summary
- • 8 pages •
Detailed chapter summary of Chapter 7 in Marketing Management, 3rd Edition (2016) by Kotler, Keller, Brady, Goodman, Hansen.
all about marketing program of markeitng management
- Class notes
- • 23 pages •
all about marketing program of markeitng management
This is a summary of the lectures for the course marketing.
- Class notes
- • 32 pages •
This is a summary of the lectures for the course marketing.
Textbook notes from all weeks
- Summary
- • 13 pages •
Textbook notes from all weeks
This is a English summary of the chapters 9-12 of the Kotler and Keller book 'Marketing Managment.
- Summary
- • 12 pages •
This is a English summary of the chapters 9-12 of the Kotler and Keller book 'Marketing Managment.
overview of Ch 1
- Presentation
- • 38 pages •
TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER
- Exam (elaborations)
- • 885 pages •
TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER
TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER
- Exam (elaborations)
- • 885 pages •
TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER
TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER
- Exam (elaborations)
- • 885 pages •
TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER
TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER
- Exam (elaborations)
- • 885 pages •
TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER
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Newest Marketing Management summaries
Summaries of Marketing Management 354 we were told to study in 2017. Chapters 1, 2, 3, 6, 8, 9, 10, 11, 12, 13, 15,16, 19, 20, 21, 22, 23 Neatly Structured. Full sentences. Really comprehensive (Chapters are in the order of the module framework)
- Summary
- • 109 pages •
Summaries of Marketing Management 354 we were told to study in 2017. Chapters 1, 2, 3, 6, 8, 9, 10, 11, 12, 13, 15,16, 19, 20, 21, 22, 23 Neatly Structured. Full sentences. Really comprehensive (Chapters are in the order of the module framework)
Structured overview summary of the lecturers and additional information of the book. There are no guest lecturers in this summary, for the resit that's not part of the study material!
- Summary
- • 23 pages •
Structured overview summary of the lecturers and additional information of the book. There are no guest lecturers in this summary, for the resit that's not part of the study material!
Dit is een samenvatting van alle colleges van het vak Marketing and Management (MST-24306). Het bevat de slides, aangevuld met wat er in de colleges is verteld. De samenvatting is geheel in het Engels.
- Summary
- • 34 pages •
Dit is een samenvatting van alle colleges van het vak Marketing and Management (MST-24306). Het bevat de slides, aangevuld met wat er in de colleges is verteld. De samenvatting is geheel in het Engels.
contains nearly everything and is fast to learn, buildup based on titles, terms and explanations in a clear way
- Summary
- • 15 pages •
contains nearly everything and is fast to learn, buildup based on titles, terms and explanations in a clear way
Lectures and Chapters from the book => everything you have to know for your examination! My keyboard was spacing when I made the summary, so there might be some e/i switched, sorry for that! Gave a euro discount for the inconvenience.
- Summary
- • 154 pages •
Lectures and Chapters from the book => everything you have to know for your examination! My keyboard was spacing when I made the summary, so there might be some e/i switched, sorry for that! Gave a euro discount for the inconvenience.
Summary Marketing Management Articles and Lectures. Pre-master programme Business Administration UvA. Useful for both the Exam and the Business Case. The Ultimate Marketing Machine; To Be or Not to Be Price Conscious; Using product and retail choice attributes for cross-national segmentation; Are multichannel customers really more valuable; The impact of different touchpoint on brand consideration; Firm-Created Word-of-Mouth Communication; Drivers of consumer-brand identification; The unhealthy=...
- Summary
- • 28 pages •
Summary Marketing Management Articles and Lectures. Pre-master programme Business Administration UvA. Useful for both the Exam and the Business Case. The Ultimate Marketing Machine; To Be or Not to Be Price Conscious; Using product and retail choice attributes for cross-national segmentation; Are multichannel customers really more valuable; The impact of different touchpoint on brand consideration; Firm-Created Word-of-Mouth Communication; Drivers of consumer-brand identification; The unhealthy=...
Alle marketing colleges van het vak Management and Marketing gegeven in het jaar 2018.
- Class notes
- • 86 pages •
Alle marketing colleges van het vak Management and Marketing gegeven in het jaar 2018.
Consumer behaviour notes from a highly prestigious business school, in fact, the first business school ever established. The material is from a BSc in management course, it contains material for the final exam, covering everything in consumer behaviour. This is a first semester course material.
- Summary
- • 3 pages •
Consumer behaviour notes from a highly prestigious business school, in fact, the first business school ever established. The material is from a BSc in management course, it contains material for the final exam, covering everything in consumer behaviour. This is a first semester course material.
This is a English summary of the chapters 1-4 of the Kotler and Keller book 'Marketing Managment'.
- Summary
- • 10 pages •
This is a English summary of the chapters 1-4 of the Kotler and Keller book 'Marketing Managment'.
This is a English summary of the chapters 9-12 of the Kotler and Keller book 'Marketing Managment.
- Summary
- • 12 pages •
This is a English summary of the chapters 9-12 of the Kotler and Keller book 'Marketing Managment.
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