Marketing fundamentals

Summary of the book 'Marketing fundamentals an international perspective' by Bronis Verhage. Chapter 1: 1.1, 1.2, 1.3, 1.4 Chapter 2: 2.1, 2.3, 2.4, 2.5, 2.7 Chapter 3: 3.1, 3.2, 3.3. Chapter 4: 4.1, 4.2, 4.3 , 4.4, 4.5 Chapter 6: 6.1, 6.2, 6.3, 6.4, 6.5 Chapter 7: 7.1, 7.2, 7.4, 7.8 Chapter 8: 8.1, 8.2 Chapter 9: 9.1, 9.2, 9.3, 9.5, 9.6 Chapter 12: 12.1, 12.2, 12.3, 12.4, 12.5, 12.6, 12.7, 12.8 Chapter 13: 13.1, 13.2, 13.2

• Summary
•  • 72 pages • 
• By  yaraablok

Summaries for Marketing OAT NHTV Chapters 1-2-3-4-6-7-9-10-11-12-13

• Summary
•  • 67 pages • 
• By  daniellepeeters

This summary contains allmost the information (except for paragraph 4.6, chapter 12!! and including marketing.com chapter 5) that you will need for the exam marketing planning in term B of the first year of International Leisure and Tourism Management.

• Summary
•  • 72 pages • 
• By  studentsnhtv

Summary marketing fundamentals, Bronis Verhage. NHTV marketing year 2 2015/2016. Chapter 1 (1.1, 1.2, 1.3, 1.4), 2 (2.1, 2.3, 2.4, 2.5, 2.7), 3 (3.1, 3.2, 3.3), 4 (4.1, 4.2, 4.3, 4.4, 4.5), 6 (6.1, 6.2, 6.3, 6.4, 6.5), 7 (7.1, 7.2, 7.4, 7.8), 8 (8.1, 8.2), 9 (9.1, 9.2, 9.3, 9.5, 9.6), 12 (12.1, 12.2, 12.3, 12.4, 12.5, 12.6, 12.7, 12.8) and 13 (13.1, 13.2, 13.3).

• Summary
•  • 35 pages • 
• By  NHTVstudent

Perfect summary for passing the exam has also ensured that I got my first year certificate.

• Summary
•  • 8 pages • 
• By  Larissapaa

Summary of the chapter 8, 9, 10, 11, 12, 13 and 14.

• Summary
•  • 41 pages • 
• By  Yayamomo

Summary of the book 'Marketing Fundamentals' by Bronis Verhage. Covered in the summary: Chapter 1 page 7 - 34 Chapter 2 (2.1, 2.7, 2.8) Chapter 6 (6.1, 6.2, 6.3) Chapter 7 (7.1, 7.4, 7.8) Chapter 9 (9.1 - 9.5) Chapter 10 (10.1 - 10.6) Chapter 12 (12.1 - 12.4) Chapter 13 (13.1, 13.2.1, 13.2.2, 13.2.3)

• Summary
•  • 34 pages • 
• By  juliavanveen

Summary of the book Marketing Fundamentals.

• Summary
•  • 23 pages • 
• By  eliftemel

The summary is based on: - Notes from the lectures of Marketing 2, given by S. Widdershoven of European Studies year 2; - Number of notes of Verhage Marketing Fundamentals, chapters: 7, 8, 9, 10, 11, 12, 13, 14 The summary contains a comprehensive explanation of the 4 P's. There are many examples and charts incorporated to clarify everything. In addition, there are some short exercise questions that were asked during the lectures. Content: - Product (Product Life Cycle, Consumer Goods, ...

• Summary
•  • 38 pages • 
• By  RosellavH

abstract marketing fundamentals H1-7, 9, 12-15

• Summary
•  • 6 pages • 
• By  Koen257

The summary is based on: - Notes from the lectures of Marketing 2, given by S. Widdershoven of European Studies year 2; - Number of notes of Verhage Marketing Fundamentals, chapters: 7, 8, 9, 10, 11, 12, 13, 14 The summary contains a comprehensive explanation of the 4 P's. There are many examples and charts incorporated to clarify everything. In addition, there are some short exercise questions that were asked during the lectures. Content: - Product (Product Life Cycle, Consumer Goods, ...

• Summary
•  • 38 pages • 
• By  RosellavH

Summary Marketing year 2 - Chapter 7. Product strategy and services marketing - Chapter 8. New product development - Chapter 9. Marketing communication strategies - Chapter 10. Advertising - Chapter 12. Pricing strategies and price determination - Chapter 13. Distribution - Chapter 14. Retailing

• Summary
•  • 12 pages • 
• By  xnikkiiixo

This document sums up Chapter 10 "Advertising" of the book "Marketing Fundamentals" by Bronis Verhage and contains additional information from the lecturer. Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "major" information. Thus, although the summary is more extensive than a normal summary, you can see very well what are details and what not and decide yourself how deep you want to dive into t...

• Summary
•  • 8 pages • 
• By  MiAmG

This document sums up Chapter 9 "Marketing Communication strategies" of the book "Marketing Fundamentals" by Bronis Verhage and contains additional information from the lecturer. Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "major" information. Thus, although the summary is more extensive than a normal summary, you can see very well what are details and what not and decide yourself how deep y...

• Summary
•  • 9 pages • 
• By  MiAmG

Summary Marketing book

• Summary
•  • 96 pages • 
• By  laurawillems1

This document sums up Chapter 12 "Pricing policies and price determination" of the book "Marketing Fundamentals" by Bronis Verhage and contains additional information from the lecturer. Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "major" information. Thus, although the summary is more extensive than a normal summary, you can see very well what are details and what not and decide yourself how...

• Summary
•  • 11 pages • 
• By  MiAmG

Marketing fundamentals. First 6 chapters, 1,2,3,4,5 and 6.

• Summary
•  • 30 pages • 
• By  Irisbeukeveldxx

This document sums up Chapter 8 "New product development" of the book "Marketing Fundamentals" by Bronis Verhage and contains additional information from the lecturer. Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "major" information. Thus, although the summary is more extensive than a normal summary, you can see very well what are details and what not and decide yourself how deep you want to ...

• Summary
•  • 11 pages • 
• By  MiAmG

Summary Introduction to Marketing year 1 - Chapter 1. What is Marketing? - Chapter 2. Strategy development and marketing planning - Chapter 3. The marketing environment - Chapter 4. Buying behaviour - Chapter 5. Marketing research - Chapter 6. Market segmentation and positioning

• Summary
•  • 5 pages • 
• By  xnikkiiixo

This document sums up the second half of Chapter 4 "Buying behaviour" of the book "Marketing Fundamentals" by Bronis Verhage and contains additional information from the lecturer. Information is very well structured in "bullet sentences" and in a very graphic layout that both make clear what are "minor" and what are "major" information. Thus, although the summary is more extensive than a normal summary, you can see very well what are details and what not and decide yourself how deep ...

• Summary
•  • 3 pages • 
• By  MiAmG