Marketing fundamentals

Summary of the book 'Marketing fundamentals an international perspective' by Bronis Verhage. Chapter 1: 1.1, 1.2, 1.3, 1.4 Chapter 2: 2.1, 2.3, 2.4, 2.5, 2.7 Chapter 3: 3.1, 3.2, 3.3. Chapter 4: 4.1, 4.2, 4.3 , 4.4, 4.5 Chapter 6: 6.1, 6.2, 6.3, 6.4, 6.5 Chapter 7: 7.1, 7.2, 7.4, 7.8 Chapter 8: 8.1, 8.2 Chapter 9: 9.1, 9.2, 9.3, 9.5, 9.6 Chapter 12: 12.1, 12.2, 12.3, 12.4, 12.5, 12.6, 12.7, 12.8 Chapter 13: 13.1, 13.2, 13.2

• Summary
•  • 72 pages • 
• By  yaraablok

This summary contains allmost the information (except for paragraph 4.6, chapter 12!! and including marketing.com chapter 5) that you will need for the exam marketing planning in term B of the first year of International Leisure and Tourism Management.

• Summary
•  • 72 pages • 
• By  studentsnhtv

Summaries for Marketing OAT NHTV Chapters 1-2-3-4-6-7-9-10-11-12-13

• Summary
•  • 67 pages • 
• By  daniellepeeters

Summary marketing fundamentals, Bronis Verhage. NHTV marketing year 2 2015/2016. Chapter 1 (1.1, 1.2, 1.3, 1.4), 2 (2.1, 2.3, 2.4, 2.5, 2.7), 3 (3.1, 3.2, 3.3), 4 (4.1, 4.2, 4.3, 4.4, 4.5), 6 (6.1, 6.2, 6.3, 6.4, 6.5), 7 (7.1, 7.2, 7.4, 7.8), 8 (8.1, 8.2), 9 (9.1, 9.2, 9.3, 9.5, 9.6), 12 (12.1, 12.2, 12.3, 12.4, 12.5, 12.6, 12.7, 12.8) and 13 (13.1, 13.2, 13.3).

• Summary
•  • 35 pages • 
• By  NHTVstudent

Perfect summary for passing the exam has also ensured that I got my first year certificate.

• Summary
•  • 8 pages • 
• By  Larissapaa

Summary of the chapter 8, 9, 10, 11, 12, 13 and 14.

• Summary
•  • 41 pages • 
• By  Yayamomo

Summary of the book 'Marketing Fundamentals' by Bronis Verhage. Covered in the summary: Chapter 1 page 7 - 34 Chapter 2 (2.1, 2.7, 2.8) Chapter 6 (6.1, 6.2, 6.3) Chapter 7 (7.1, 7.4, 7.8) Chapter 9 (9.1 - 9.5) Chapter 10 (10.1 - 10.6) Chapter 12 (12.1 - 12.4) Chapter 13 (13.1, 13.2.1, 13.2.2, 13.2.3)

• Summary
•  • 34 pages • 
• By  juliavanveen

Summary of the book Marketing Fundamentals.

• Summary
•  • 23 pages • 
• By  eliftemel

The summary is based on: - Notes from the lectures of Marketing 2, given by S. Widdershoven of European Studies year 2; - Number of notes of Verhage Marketing Fundamentals, chapters: 7, 8, 9, 10, 11, 12, 13, 14 The summary contains a comprehensive explanation of the 4 P's. There are many examples and charts incorporated to clarify everything. In addition, there are some short exercise questions that were asked during the lectures. Content: - Product (Product Life Cycle, Consumer Goods, ...

• Summary
•  • 38 pages • 
• By  RosellavH

abstract marketing fundamentals H1-7, 9, 12-15

• Summary
•  • 6 pages • 
• By  Koen257

abstract marketing fundamentals H1-7, 9, 12-15

• Summary
•  • 6 pages • 
• By  Koen257

summary marketing fundamentals (ENG) Chapter 1 - 7, 9, 12-15

• Summary
•  • 6 pages • 
• By  Koen257

OMC year 2. Chapters 2,3,6,7,8 & 11 out the Marketing fundamentals book

• Summary
•  • 34 pages • 
• By  182266

Short summary of the first year module Online Marketing & Communication. All important factors are explained shortly.

• Summary
•  • 10 pages • 
• By  anouknhtv

Complete summary for the course of introduction to marketing. It includes a summary of each course given in class and information on the chapters from B. Verhage, Marketing fundamentals, Wolters-Noordhoff, first edition 2010.

• Summary
•  • 29 pages • 
• By  fleurisabelleobdeijn

Summary of Chapter 1,2,3,4,6,7,9,10,11,12,13

• Summary
•  • 74 pages • 
• By  isabellesmith

| Marketing Fundamentals | CH 1,2,3,4,5,6 | Also available in a bundle including CH1-14 |

• Summary
•  • 23 pages • 
• By  romeedevries

| Marketing Fundamentals | CH 7,8,9,12,13,14 | Also available in a bundle which includes CH1-14 |

• Summary
•  • 50 pages • 
• By  romeedevries

This summary is made out of one chapter. Chapter 9 from the Verhage book Marketing Fundamentals. This summary is in English. It can be used for the subject communication or marketing.

• Summary
•  • 10 pages • 
• By  Romyonno1998

Summary of the first year module Online Marketing & Communication (OMC). Chapter 1, 2, 6, 7, 9, 12 and 13 of the book Marketing Fundamentals.

• Summary
•  • 45 pages • 
• By  anouknhtv