Marketing fundamentals
Bronis Verhage
9789001818661
Summary Marketing fundamentals
Summary of the book 'Marketing fundamentals an international perspective' by Bronis Verhage.
Chapter 1: 1.1, 1.2, 1.3, 1.4
Chapter 2: 2.1, 2.3, 2.4, 2.5, 2.7
Chapter 3: 3.1, 3.2, 3.3.
Chapter 4: 4.1, 4.2, 4.3 , 4.4, 4.5
Chapter 6: 6.1, 6.2, 6.3, 6.4, 6.5
Chapter 7: 7.1, 7.2, 7.4, 7.8
Chapter 8: 8.1, 8.2
Chapter 9: 9.1, 9.2, 9.3, 9.5, 9.6
Chapter 12: 12.1, 12.2, 12.3, 12.4, 12.5, 12.6, 12.7, 12.8
Chapter 13: 13.1, 13.2, 13.2
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Marketing Fundamentals summary 1-4, 6-9, 13
This summary contains allmost the information (except for paragraph 4.6, chapter 12!! and including marketing.com chapter 5) that you will need for the exam marketing planning in term B of the first year of International Leisure and Tourism Management.
SILVER Member since 3 year ago
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Summaries Marketing Fundamentals OAT ILM-IEM Year 2
Summaries for Marketing OAT NHTV
Chapters 1-2-3-4-6-7-9-10-11-12-13
Member since 3 year ago
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Marketing fundamentals, Bronis Verhage
Summary marketing fundamentals, Bronis Verhage. NHTV marketing year 2 2015/2016. Chapter 1 (1.1, 1.2, 1.3, 1.4), 2 (2.1, 2.3, 2.4, 2.5, 2.7), 3 (3.1, 3.2, 3.3), 4 (4.1, 4.2, 4.3, 4.4, 4.5), 6 (6.1, 6.2, 6.3, 6.4, 6.5), 7 (7.1, 7.2, 7.4, 7.8), 8 (8.1, 8.2), 9 (9.1, 9.2, 9.3, 9.5, 9.6), 12 (12.1, 12.2, 12.3, 12.4, 12.5, 12.6, 12.7, 12.8) and 13 (13.1, 13.2, 13.3).
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Marketing Chapter 8 till 14
Summary of the chapter 8, 9, 10, 11, 12, 13 and 14.
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Marketing chapter 15
Perfect summary for passing the exam has also ensured that I got my first year certificate.
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Samenvatting Marketing Fundamentals Verhage
Summary of the book 'Marketing Fundamentals' by Bronis Verhage. Covered in the summary: Chapter 1 page 7 - 34 Chapter 2 (2.1, 2.7, 2.8) Chapter 6 (6.1, 6.2, 6.3) Chapter 7 (7.1, 7.4, 7.8) Chapter 9 (9.1 - 9.5) Chapter 10 (10.1 - 10.6) Chapter 12 (12.1 - 12.4) Chapter 13 (13.1, 13.2.1, 13.2.2, 13.2.3)
BRONZE Member since 1 year ago
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Samenvatting Marketing Fundamentals
Summary of the book Marketing Fundamentals.
Member since 1 year ago
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Marketing Fundamentals H1 tm 4
Summary Marketing Fundamentals H1 / H4 (2nd edition), written by Bronis Verhage (Noordhoff Publishers)
Member since 3 year ago
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Summary Marketing 2, 2017 European Studies Hogeschool Zuyd
The summary is based on:
- Notes from the lectures of Marketing 2, given by S. Widdershoven of European Studies year 2;
- Number of notes of Verhage Marketing Fundamentals, chapters: 7, 8, 9, 10, 11, 12, 13, 14
The summary contains a comprehensive explanation of the 4 P's. There are many examples and charts incorporated to clarify everything. In addition, there are some short exercise questions that were asked during the lectures.
Content:
- Product (Product Life Cycle, Consumer Goods, Convenience Goods, Shopping Goods, Specialty Goods, unsought Goods, Marketing stretching, Product mix, Packaging and Design, Services)
- Price (Company & Marketing Strategy, Competition, Product Mix, Resellers (sort of advertising)
- target audience
- marketing strategy, price-based strategy, penetration price strategy, calculating the price)
- promotion (communication mix / product mix, communication models message
- medium
- Place (distribution channels, distribution intensity, retailing, online marketing, retail mix)
The summary contains 39 pages and is divided into 5 colleges. Summary is in English.
Member since 1 year ago
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