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Marketing fundamentals
Bronis Verhage - ISBN: 9789001818661
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On this page you find summaries, notes, study guides and many more for the textbook Marketing fundamentals, written by Bronis Verhage. The summaries are written by students themselves, which gives you the best possible insight into what is important to study about this book. Subjects like OMC, NHTV, BUAS, Marketing, summary, Fundamentals, ebfu & Online Marketing & Communication will be dealt with.
Popular summaries Marketing fundamentals Notes

Summary of the book 'Marketing fundamentals an international perspective' by Bronis Verhage.
Chapter 1: 1.1, 1.2, 1.3, 1.4
Chapter 2: 2.1, 2.3, 2.4, 2.5, 2.7
Chapter 3: 3.1, 3.2, 3.3.
Chapter 4: 4.1, 4.2, 4.3 , 4.4, 4.5 
Chapter 6: 6.1, 6.2, 6.3, 6.4, 6.5
Chapter 7: 7.1, 7.2, 7.4, 7.8
Chapter 8: 8.1, 8.2
Chapter 9: 9.1, 9.2, 9.3, 9.5, 9.6 
Chapter 12: 12.1, 12.2, 12.3, 12.4, 12.5, 12.6, 12.7, 12.8
Chapter 13: 13.1, 13.2, 13.2
- Summary
- • 72 pages •
Summary of the book 'Marketing fundamentals an international perspective' by Bronis Verhage.
Chapter 1: 1.1, 1.2, 1.3, 1.4
Chapter 2: 2.1, 2.3, 2.4, 2.5, 2.7
Chapter 3: 3.1, 3.2, 3.3.
Chapter 4: 4.1, 4.2, 4.3 , 4.4, 4.5 
Chapter 6: 6.1, 6.2, 6.3, 6.4, 6.5
Chapter 7: 7.1, 7.2, 7.4, 7.8
Chapter 8: 8.1, 8.2
Chapter 9: 9.1, 9.2, 9.3, 9.5, 9.6 
Chapter 12: 12.1, 12.2, 12.3, 12.4, 12.5, 12.6, 12.7, 12.8
Chapter 13: 13.1, 13.2, 13.2

Summaries for Marketing OAT NHTV
Chapters 1-2-3-4-6-7-9-10-11-12-13
- Summary
- • 67 pages •
Summaries for Marketing OAT NHTV
Chapters 1-2-3-4-6-7-9-10-11-12-13

This summary contains allmost the information (except for paragraph 4.6, chapter 12!! and including marketing.com chapter 5) that you will need for the exam marketing planning in term B of the first year of International Leisure and Tourism Management.
- Summary
- • 72 pages •
This summary contains allmost the information (except for paragraph 4.6, chapter 12!! and including marketing.com chapter 5) that you will need for the exam marketing planning in term B of the first year of International Leisure and Tourism Management.

Summary marketing fundamentals, Bronis Verhage. NHTV marketing year 2 2015/2016. Chapter 1 (1.1, 1.2, 1.3, 1.4), 2 (2.1, 2.3, 2.4, 2.5, 2.7), 3 (3.1, 3.2, 3.3), 4 (4.1, 4.2, 4.3, 4.4, 4.5), 6 (6.1, 6.2, 6.3, 6.4, 6.5), 7 (7.1, 7.2, 7.4, 7.8), 8 (8.1, 8.2), 9 (9.1, 9.2, 9.3, 9.5, 9.6), 12 (12.1, 12.2, 12.3, 12.4, 12.5, 12.6, 12.7, 12.8) and 13 (13.1, 13.2, 13.3).
- Summary
- • 35 pages •
Summary marketing fundamentals, Bronis Verhage. NHTV marketing year 2 2015/2016. Chapter 1 (1.1, 1.2, 1.3, 1.4), 2 (2.1, 2.3, 2.4, 2.5, 2.7), 3 (3.1, 3.2, 3.3), 4 (4.1, 4.2, 4.3, 4.4, 4.5), 6 (6.1, 6.2, 6.3, 6.4, 6.5), 7 (7.1, 7.2, 7.4, 7.8), 8 (8.1, 8.2), 9 (9.1, 9.2, 9.3, 9.5, 9.6), 12 (12.1, 12.2, 12.3, 12.4, 12.5, 12.6, 12.7, 12.8) and 13 (13.1, 13.2, 13.3).

Perfect summary for passing the exam has also ensured that I got my first year certificate.
- Summary
- • 8 pages •
Perfect summary for passing the exam has also ensured that I got my first year certificate.

Summary of the chapter 8, 9, 10, 11, 12, 13 and 14.
- Summary
- • 41 pages •
Summary of the chapter 8, 9, 10, 11, 12, 13 and 14.

Summary of the book 'Marketing Fundamentals' by Bronis Verhage. Covered in the summary: Chapter 1 page 7 - 34 Chapter 2 (2.1, 2.7, 2.8) Chapter 6 (6.1, 6.2, 6.3) Chapter 7 (7.1, 7.4, 7.8) Chapter 9 (9.1 - 9.5) Chapter 10 (10.1 - 10.6) Chapter 12 (12.1 - 12.4) Chapter 13 (13.1, 13.2.1, 13.2.2, 13.2.3)
- Summary
- • 34 pages •
Summary of the book 'Marketing Fundamentals' by Bronis Verhage. Covered in the summary: Chapter 1 page 7 - 34 Chapter 2 (2.1, 2.7, 2.8) Chapter 6 (6.1, 6.2, 6.3) Chapter 7 (7.1, 7.4, 7.8) Chapter 9 (9.1 - 9.5) Chapter 10 (10.1 - 10.6) Chapter 12 (12.1 - 12.4) Chapter 13 (13.1, 13.2.1, 13.2.2, 13.2.3)

Summary of the book Marketing Fundamentals.
- Summary
- • 23 pages •
Summary of the book Marketing Fundamentals.

The summary is based on: 
- Notes from the lectures of Marketing 2, given by S. Widdershoven of European Studies year 2; 
- Number of notes of Verhage Marketing Fundamentals, chapters: 7, 8, 9, 10, 11, 12, 13, 14 

The summary contains a comprehensive explanation of the 4 P's. There are many examples and charts incorporated to clarify everything. In addition, there are some short exercise questions that were asked during the lectures. 

Content: 

- Product (Product Life Cycle, Consumer Goods, ...
- Summary
- • 38 pages •
The summary is based on: 
- Notes from the lectures of Marketing 2, given by S. Widdershoven of European Studies year 2; 
- Number of notes of Verhage Marketing Fundamentals, chapters: 7, 8, 9, 10, 11, 12, 13, 14 

The summary contains a comprehensive explanation of the 4 P's. There are many examples and charts incorporated to clarify everything. In addition, there are some short exercise questions that were asked during the lectures. 

Content: 

- Product (Product Life Cycle, Consumer Goods, ...

abstract marketing fundamentals H1-7, 9, 12-15
- Summary
- • 6 pages •
abstract marketing fundamentals H1-7, 9, 12-15
Latest notes & summaries Marketing fundamentals Notes

Useful for the OMC course at Buas/NHTV the first and second year, but also any other course that requires these chapters. It can also be used instead of the third edition, since it's almost the same. It's an extensive summary and it's the only one you need for these chapters.
- Summary
- • 43 pages •
Useful for the OMC course at Buas/NHTV the first and second year, but also any other course that requires these chapters. It can also be used instead of the third edition, since it's almost the same. It's an extensive summary and it's the only one you need for these chapters.

Summary of all the lectures of EBFU
- Summary
- • 16 pages •
Summary of all the lectures of EBFU

Hey Guys! Here my summary with all the mandatory ITM Year 1 chapters of the book Marketing Fundamentals by Verhage.
- Summary
- • 27 pages •
Hey Guys! Here my summary with all the mandatory ITM Year 1 chapters of the book Marketing Fundamentals by Verhage.

OMC year 2. Chapters 2,3,6,7,8 & 11 out the Marketing fundamentals book
- Summary
- • 34 pages •
OMC year 2. Chapters 2,3,6,7,8 & 11 out the Marketing fundamentals book

Short summary of the first year module Online Marketing & Communication. All important factors are explained shortly.
- Summary
- • 10 pages •
Short summary of the first year module Online Marketing & Communication. All important factors are explained shortly.

Complete summary for the course of introduction to marketing. It includes a summary of each course given in class and information on the chapters from B. Verhage, Marketing fundamentals, Wolters-Noordhoff, first edition 2010.
- Summary
- • 29 pages •
Complete summary for the course of introduction to marketing. It includes a summary of each course given in class and information on the chapters from B. Verhage, Marketing fundamentals, Wolters-Noordhoff, first edition 2010.

Summary of all the lectures of EBFU.
- Summary
- • 16 pages •
Summary of all the lectures of EBFU.

A very extensive summary of Marketing Fundamentals in English (Chapters 1 to 6).
- Summary
- • 25 pages •
A very extensive summary of Marketing Fundamentals in English (Chapters 1 to 6).

An extensive summary of Marketing 2 - Marketing Fundamentals of Noordhof. (Chapters 7 to 15 - English)
- Summary
- • 51 pages •
An extensive summary of Marketing 2 - Marketing Fundamentals of Noordhof. (Chapters 7 to 15 - English)

Summary of the first year module Online Marketing & Communication (OMC). Chapter 1, 2, 6, 7, 9, 12 and 13 of the book Marketing Fundamentals.
- Summary
- • 45 pages •
Summary of the first year module Online Marketing & Communication (OMC). Chapter 1, 2, 6, 7, 9, 12 and 13 of the book Marketing Fundamentals.