Marketing fundamentals

Summary of the book 'Marketing fundamentals an international perspective' by Bronis Verhage. Chapter 1: 1.1, 1.2, 1.3, 1.4 Chapter 2: 2.1, 2.3, 2.4, 2.5, 2.7 Chapter 3: 3.1, 3.2, 3.3. Chapter 4: 4.1, 4.2, 4.3 , 4.4, 4.5 Chapter 6: 6.1, 6.2, 6.3, 6.4, 6.5 Chapter 7: 7.1, 7.2, 7.4, 7.8 Chapter 8: 8.1, 8.2 Chapter 9: 9.1, 9.2, 9.3, 9.5, 9.6 Chapter 12: 12.1, 12.2, 12.3, 12.4, 12.5, 12.6, 12.7, 12.8 Chapter 13: 13.1, 13.2, 13.2

• Summary
•  • 72 pages • 
• By  yaraablok

Summaries for Marketing OAT NHTV Chapters 1-2-3-4-6-7-9-10-11-12-13

• Summary
•  • 67 pages • 
• By  daniellepeeters

This summary contains allmost the information (except for paragraph 4.6, chapter 12!! and including marketing.com chapter 5) that you will need for the exam marketing planning in term B of the first year of International Leisure and Tourism Management.

• Summary
•  • 72 pages • 
• By  studentsnhtv

Summary marketing fundamentals, Bronis Verhage. NHTV marketing year 2 2015/2016. Chapter 1 (1.1, 1.2, 1.3, 1.4), 2 (2.1, 2.3, 2.4, 2.5, 2.7), 3 (3.1, 3.2, 3.3), 4 (4.1, 4.2, 4.3, 4.4, 4.5), 6 (6.1, 6.2, 6.3, 6.4, 6.5), 7 (7.1, 7.2, 7.4, 7.8), 8 (8.1, 8.2), 9 (9.1, 9.2, 9.3, 9.5, 9.6), 12 (12.1, 12.2, 12.3, 12.4, 12.5, 12.6, 12.7, 12.8) and 13 (13.1, 13.2, 13.3).

• Summary
•  • 35 pages • 
• By  NHTVstudent

Perfect summary for passing the exam has also ensured that I got my first year certificate.

• Summary
•  • 8 pages • 
• By  Larissapaa

Summary of the chapter 8, 9, 10, 11, 12, 13 and 14.

• Summary
•  • 41 pages • 
• By  Yayamomo

Summary of the book 'Marketing Fundamentals' by Bronis Verhage. Covered in the summary: Chapter 1 page 7 - 34 Chapter 2 (2.1, 2.7, 2.8) Chapter 6 (6.1, 6.2, 6.3) Chapter 7 (7.1, 7.4, 7.8) Chapter 9 (9.1 - 9.5) Chapter 10 (10.1 - 10.6) Chapter 12 (12.1 - 12.4) Chapter 13 (13.1, 13.2.1, 13.2.2, 13.2.3)

• Summary
•  • 34 pages • 
• By  juliavanveen

Summary of the book Marketing Fundamentals.

• Summary
•  • 23 pages • 
• By  eliftemel

The summary is based on: - Notes from the lectures of Marketing 2, given by S. Widdershoven of European Studies year 2; - Number of notes of Verhage Marketing Fundamentals, chapters: 7, 8, 9, 10, 11, 12, 13, 14 The summary contains a comprehensive explanation of the 4 P's. There are many examples and charts incorporated to clarify everything. In addition, there are some short exercise questions that were asked during the lectures. Content: - Product (Product Life Cycle, Consumer Goods, ...

• Summary
•  • 38 pages • 
• By  RosellavH

abstract marketing fundamentals H1-7, 9, 12-15

• Summary
•  • 6 pages • 
• By  Koen257

Useful for the OMC course at Buas/NHTV the first and second year, but also any other course that requires these chapters. It can also be used instead of the third edition, since it's almost the same. It's an extensive summary and it's the only one you need for these chapters.

• Summary
•  • 43 pages • 
• By  blijkeschipper

Summary of all the lectures of EBFU

• Summary
•  • 16 pages • 
• By  bredauniversitystudentje

Hey Guys! Here my summary with all the mandatory ITM Year 1 chapters of the book Marketing Fundamentals by Verhage.

• Summary
•  • 27 pages • 
• By  dorienvdwey

Short summary of the first year module Online Marketing & Communication. All important factors are explained shortly.

• Summary
•  • 10 pages • 
• By  anouknhtv

Complete summary for the course of introduction to marketing. It includes a summary of each course given in class and information on the chapters from B. Verhage, Marketing fundamentals, Wolters-Noordhoff, first edition 2010.

• Summary
•  • 29 pages • 
• By  fleurisabelleobdeijn

OMC year 2. Chapters 2,3,6,7,8 & 11 out the Marketing fundamentals book

• Summary
•  • 34 pages • 
• By  182266

Summary of all the lectures of EBFU.

• Summary
•  • 16 pages • 
• By  bredauniversitystudentje

A very extensive summary of Marketing Fundamentals in English (Chapters 1 to 6).

• Summary
•  • 25 pages • 
• By  ClaudiaS95

An extensive summary of Marketing 2 - Marketing Fundamentals of Noordhof. (Chapters 7 to 15 - English)

• Summary
•  • 51 pages • 
• By  ClaudiaS95

Summary of the first year module Online Marketing & Communication (OMC). Chapter 1, 2, 6, 7, 9, 12 and 13 of the book Marketing Fundamentals.

• Summary
•  • 45 pages • 
• By  anouknhtv