
- ISBN:
- Author(s):
- Language:
- Publisher:
- Edition:
- Edition:
Marketing, de essentie
Philip Kotler, G. Armstrong - ISBN: 9789043036528
- ISBN:
- Author(s):
- Language:
- Publisher:
- Edition:
- Edition:
On this page you find summaries, notes, study guides and many more for the textbook Marketing, de essentie, written by Philip Kotler & G. Armstrong. The summaries are written by students themselves, which gives you the best possible insight into what is important to study about this book. Subjects like telecom, retail, marktpenetratie, marktonderzoek, marketing introduction, marketing, foundation of marketing & european studies will be dealt with.
Popular summaries Marketing, de essentie Notes

Summary of Foundations of Marketing from the first year, third term of European Studies! All information for the exam is included along with diagrams to make studying as simple as possible.
- Summary
- • 15 pages •
Summary of Foundations of Marketing from the first year, third term of European Studies! All information for the exam is included along with diagrams to make studying as simple as possible.

This is a complete and successful 4th year English thesis from The Hague University in June 2019. Problem: a telecom company wants to know how best to enter the German market. Research question: what is the best strategy, focusing on the retail sector, for Mobile Today to enter the German market in 2020? Topics theoretical framework: competition research, market penetration strategies and benefits and costs of the plan. Includes comprehensive explanations of the German market, DESTEP analysis an...
- Thesis
- • 96 pages •
This is a complete and successful 4th year English thesis from The Hague University in June 2019. Problem: a telecom company wants to know how best to enter the German market. Research question: what is the best strategy, focusing on the retail sector, for Mobile Today to enter the German market in 2020? Topics theoretical framework: competition research, market penetration strategies and benefits and costs of the plan. Includes comprehensive explanations of the German market, DESTEP analysis an...
Latest notes & summaries Marketing, de essentie Notes

Summary of Foundations of Marketing from the first year, third term of European Studies! All information for the exam is included along with diagrams to make studying as simple as possible.
- Summary
- • 15 pages •
Summary of Foundations of Marketing from the first year, third term of European Studies! All information for the exam is included along with diagrams to make studying as simple as possible.

This is a complete and successful 4th year English thesis from The Hague University in June 2019. Problem: a telecom company wants to know how best to enter the German market. Research question: what is the best strategy, focusing on the retail sector, for Mobile Today to enter the German market in 2020? Topics theoretical framework: competition research, market penetration strategies and benefits and costs of the plan. Includes comprehensive explanations of the German market, DESTEP analysis an...
- Thesis
- • 96 pages •
This is a complete and successful 4th year English thesis from The Hague University in June 2019. Problem: a telecom company wants to know how best to enter the German market. Research question: what is the best strategy, focusing on the retail sector, for Mobile Today to enter the German market in 2020? Topics theoretical framework: competition research, market penetration strategies and benefits and costs of the plan. Includes comprehensive explanations of the German market, DESTEP analysis an...