- ISBN
- Author(s)
- Language
- Publisher
- Edition
- Edition
- Related:
Marketing Communications notes (1st edition)
Patrick De Pelsmacker, Maggie Geuens - ISBN: 9781292135762
- ISBN
- Author(s)
- Language
- Publisher
- Edition
- Edition
- Related
View all 43 notes for Marketing Communications, written by Patrick De Pelsmacker, Maggie Geuens. All Marketing Communications notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Marketing Communications summary or other study material that matches your study style perfectly, and studying will be a breeze.
Best selling Marketing Communications notes
Clear summary of the web-lectures of Marketing and Communication in 2019. Here, you can find all the fundamental concepts seen in the lectures, as well as the clear explanation of all of them.
- Summary
- • 16 pages •
Clear summary of the web-lectures of Marketing and Communication in 2019. Here, you can find all the fundamental concepts seen in the lectures, as well as the clear explanation of all of them.
This clear and compact summary contains everything that is needed to pass the course "Marketing Communication". It is closely based on the book "Marketing Communication - A European Perspective" (6th Edition) by De Pelsmacker, Geuens, and Van Den Berg, but also takes into consideration what has been discussed during the lectures.
- Summary
- • 33 pages •
This clear and compact summary contains everything that is needed to pass the course "Marketing Communication". It is closely based on the book "Marketing Communication - A European Perspective" (6th Edition) by De Pelsmacker, Geuens, and Van Den Berg, but also takes into consideration what has been discussed during the lectures.
Samenvatting boek Marketing Communications sixth edition van Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. De samenvatting is in het Engels geschreven met een aantal Nederlandse opmerkingen. Ook staan er afbeeldingen van modellen, tabellen en grafieken in. Hoofdstuk 1: Integrated communications Hoofdstuk 2: Branding Hoofdstuk 3: How marketing communications work (tot Peripheral-route processing) Hoofdstuk 4: Marketing communications planning Hoofdstuk 5: Adver...
- Summary
- • 70 pages •
Samenvatting boek Marketing Communications sixth edition van Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. De samenvatting is in het Engels geschreven met een aantal Nederlandse opmerkingen. Ook staan er afbeeldingen van modellen, tabellen en grafieken in. Hoofdstuk 1: Integrated communications Hoofdstuk 2: Branding Hoofdstuk 3: How marketing communications work (tot Peripheral-route processing) Hoofdstuk 4: Marketing communications planning Hoofdstuk 5: Adver...
Summary Marketing Communication chapters 1,2,4,5,6,7,8,9,10,11,13,14
- Summary
- • 31 pages •
Summary Marketing Communication chapters 1,2,4,5,6,7,8,9,10,11,13,14
Summary of chapters 3, 4, 7 and 13 from the book "De Pelsmacker, Geuens, and Van den Bergh (2018). Marketing Communications: A European Perspective, 6th edition1. Prentice Hall." Chapter 3: How marketing communications work Chapter 4: Marketing communications planning Chapter 7: Media planning Chapter 13: Measuring campaign effectiveness
- Summary
- • 7 pages •
Summary of chapters 3, 4, 7 and 13 from the book "De Pelsmacker, Geuens, and Van den Bergh (2018). Marketing Communications: A European Perspective, 6th edition1. Prentice Hall." Chapter 3: How marketing communications work Chapter 4: Marketing communications planning Chapter 7: Media planning Chapter 13: Measuring campaign effectiveness
Samenvatting van de hoorcolleges van het vak Marketing Communication. Hierbij zijn plaatjes en voorbeelden uit de colleges toegevoegd. Geschreven in het Engels met af en toe een Nederlandse vertaling. Geschikt voor eerstejaarsstudenten van de bachelor CIW en IBC en pre-masterstudenten van CIW en IBC.
- Class notes
- • 40 pages •
Samenvatting van de hoorcolleges van het vak Marketing Communication. Hierbij zijn plaatjes en voorbeelden uit de colleges toegevoegd. Geschreven in het Engels met af en toe een Nederlandse vertaling. Geschikt voor eerstejaarsstudenten van de bachelor CIW en IBC en pre-masterstudenten van CIW en IBC.
This summary contains the compulsory chapters (3, 4, 7, & 13) of the book Marketing Communications: A European Perspective, sixth edition. This summary is written for the course Marketing Communication (Spring 2020) of the Master Marketing Management of Tilburg University.
- Summary
- • 19 pages •
This summary contains the compulsory chapters (3, 4, 7, & 13) of the book Marketing Communications: A European Perspective, sixth edition. This summary is written for the course Marketing Communication (Spring 2020) of the Master Marketing Management of Tilburg University.
Summary Marketing Communications: A European Perspective by De Pelsmacker 6th edition; period 2, 2020.
- Summary
- • 53 pages •
Summary Marketing Communications: A European Perspective by De Pelsmacker 6th edition; period 2, 2020.
A summary of the lectures of the course Marketing Communications. With examples and images from the Powerpoint, which makes it easier to understand. Sometimes with a little Dutch translation. Suitable for first-year students of the bachelor CIW and IBC and pre-master students of CIW and IBC.
- Class notes
- • 40 pages •
A summary of the lectures of the course Marketing Communications. With examples and images from the Powerpoint, which makes it easier to understand. Sometimes with a little Dutch translation. Suitable for first-year students of the bachelor CIW and IBC and pre-master students of CIW and IBC.
A summary of the book
- Summary
- • 38 pages •
A summary of the book
Do you have documents that match this book? Sell them and earn money with your knowledge!
Newest Marketing Communications summaries
Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.
- Summary
- • 67 pages •
Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.
Summary of the book Marketing Communication Chapters: 3, 4, 6, and 13 MSc Marketing Management/ Marketing Analytics at Tilburg University
- Summary
- • 29 pages •
Summary of the book Marketing Communication Chapters: 3, 4, 6, and 13 MSc Marketing Management/ Marketing Analytics at Tilburg University
Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.
- Summary
- • 67 pages •
Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.
Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.
- Summary
- • 67 pages •
Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.
Summary of all lectures of the course Marketing Communication (Spring 2020) of the Master Marketing Management of Tilburg University. Written in English. The summary contains all the notes and examples that are given during the lectures.
- Summary
- • 41 pages •
Summary of all lectures of the course Marketing Communication (Spring 2020) of the Master Marketing Management of Tilburg University. Written in English. The summary contains all the notes and examples that are given during the lectures.
Clear summary of the web-lectures of Marketing and Communication in 2019. Here, you can find all the fundamental concepts seen in the lectures, as well as the clear explanation of all of them.
- Summary
- • 16 pages •
Clear summary of the web-lectures of Marketing and Communication in 2019. Here, you can find all the fundamental concepts seen in the lectures, as well as the clear explanation of all of them.
This clear and compact summary contains everything that is needed to pass the course "Marketing Communication". It is closely based on the book "Marketing Communication - A European Perspective" (6th Edition) by De Pelsmacker, Geuens, and Van Den Berg, but also takes into consideration what has been discussed during the lectures.
- Summary
- • 33 pages •
This clear and compact summary contains everything that is needed to pass the course "Marketing Communication". It is closely based on the book "Marketing Communication - A European Perspective" (6th Edition) by De Pelsmacker, Geuens, and Van Den Berg, but also takes into consideration what has been discussed during the lectures.
Samenvatting boek Marketing Communications sixth edition van Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. De samenvatting is in het Engels geschreven met een aantal Nederlandse opmerkingen. Ook staan er afbeeldingen van modellen, tabellen en grafieken in. Hoofdstuk 1: Integrated communications Hoofdstuk 2: Branding Hoofdstuk 3: How marketing communications work (tot Peripheral-route processing) Hoofdstuk 4: Marketing communications planning Hoofdstuk 5: Adver...
- Summary
- • 70 pages •
Samenvatting boek Marketing Communications sixth edition van Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh. De samenvatting is in het Engels geschreven met een aantal Nederlandse opmerkingen. Ook staan er afbeeldingen van modellen, tabellen en grafieken in. Hoofdstuk 1: Integrated communications Hoofdstuk 2: Branding Hoofdstuk 3: How marketing communications work (tot Peripheral-route processing) Hoofdstuk 4: Marketing communications planning Hoofdstuk 5: Adver...
Samenvatting van de hoorcolleges van het vak Marketing Communication. Hierbij zijn plaatjes en voorbeelden uit de colleges toegevoegd. Geschreven in het Engels met af en toe een Nederlandse vertaling. Geschikt voor eerstejaarsstudenten van de bachelor CIW en IBC en pre-masterstudenten van CIW en IBC.
- Class notes
- • 40 pages •
Samenvatting van de hoorcolleges van het vak Marketing Communication. Hierbij zijn plaatjes en voorbeelden uit de colleges toegevoegd. Geschreven in het Engels met af en toe een Nederlandse vertaling. Geschikt voor eerstejaarsstudenten van de bachelor CIW en IBC en pre-masterstudenten van CIW en IBC.
A summary of the lectures of the course Marketing Communications. With examples and images from the Powerpoint, which makes it easier to understand. Sometimes with a little Dutch translation. Suitable for first-year students of the bachelor CIW and IBC and pre-master students of CIW and IBC.
- Class notes
- • 40 pages •
A summary of the lectures of the course Marketing Communications. With examples and images from the Powerpoint, which makes it easier to understand. Sometimes with a little Dutch translation. Suitable for first-year students of the bachelor CIW and IBC and pre-master students of CIW and IBC.
Do you have documents that match this book? Sell them and earn money with your knowledge!
Related books to Marketing Communications
Was a summary of Marketing Communications not exactly what you were looking for? Perhaps a document from these related books can help you further.
Why study with the book summaries on Stuvia?
Relevance, efficiency and convenience. These are important elements when studying or preparing for a course or exam. Studying with the help of book summaries, which are linked to the ISBN number of your (study) book, is more relevant than ever. Your fellow students or tutors are sharing their knowledge to help you prepare for your exams. Find the ISBN number of your book and you'll be sure to buy the right summary. That way you won't be faced with surprises during your exams.
All summaries on Stuvia are written by students who have already taken the exam, lecturers who teach the study material or professional publishers. As a result, you can be confident that you will understand the course material more easily and that the summary contains all elements that are tested in the exam. Find the book you need to study by its ISBN and choose the best textbook summary.