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Marketing Communications notes (1st edition)
Patrick De Pelsmacker, Maggie Geuens - ISBN: 9781292135762
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View all 43 notes for Marketing Communications, written by Patrick De Pelsmacker, Maggie Geuens. All Marketing Communications notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Marketing Communications summary or other study material that matches your study style perfectly, and studying will be a breeze.
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This document is a well-structured, easy to read, compact summary of the mandatory chapters of the book 'Marketing Communications: A European Perspective - Sixth Edition' for the course Marketing Communication at Tilburg University. The chapters include chapter 3, 4, 7 and 13. The worst thing about most summaries is that they are extremely long, unorganized and often almost exact copies of the actual book. That is why I made this summary to-the-point and well structured, so that you get a goo...
- Summary
- • 16 pages •
This document is a well-structured, easy to read, compact summary of the mandatory chapters of the book 'Marketing Communications: A European Perspective - Sixth Edition' for the course Marketing Communication at Tilburg University. The chapters include chapter 3, 4, 7 and 13. The worst thing about most summaries is that they are extremely long, unorganized and often almost exact copies of the actual book. That is why I made this summary to-the-point and well structured, so that you get a goo...
Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.
- Summary
- • 67 pages •
Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.
All Articles for the course Marketing Communications.
- Summary
- • 42 pages •
All Articles for the course Marketing Communications.
Marketing communications. Sixth edition and all chapters.
- Summary
- • 83 pages •
Marketing communications. Sixth edition and all chapters.
Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.
- Summary
- • 67 pages •
Summary of "Marketing Communications: A European Perspective" 6th edition, chapters 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 13 & 14. Some models of the book included. Suitable for pre-master students C&B or IBC or first-year bachelor students Communication and Information Sciences or International Business Communications.
Summary of all lectures of the course Marketing Communication (Spring 2020) of the Master Marketing Management of Tilburg University. Written in English. The summary contains all the notes and examples that are given during the lectures.
- Summary
- • 41 pages •
Summary of all lectures of the course Marketing Communication (Spring 2020) of the Master Marketing Management of Tilburg University. Written in English. The summary contains all the notes and examples that are given during the lectures.
A summary of all the relevant chapters for the course Marketing Communication. The summary also includes relevant information that was discussed during the lectures and what isn't in the book.
- Summary
- • 50 pages •
A summary of all the relevant chapters for the course Marketing Communication. The summary also includes relevant information that was discussed during the lectures and what isn't in the book.
As told by the professor, 25% of the students fail this exam. Therefore I made a compilation of the slides and notes from the lectures, all the examples and studies included. Most of the questions will be from the content covered in the lectures and only a few of the book.
- Summary
- • 162 pages •
As told by the professor, 25% of the students fail this exam. Therefore I made a compilation of the slides and notes from the lectures, all the examples and studies included. Most of the questions will be from the content covered in the lectures and only a few of the book.
Chapter 3 4 7 13 written in 30 pages Marketing Communications: A European Perspective 6th Edition by Patrick de Pelsmacker, Maggie Geuens and Joeri van den Bergh
- Summary
- • 30 pages •
Chapter 3 4 7 13 written in 30 pages Marketing Communications: A European Perspective 6th Edition by Patrick de Pelsmacker, Maggie Geuens and Joeri van den Bergh
Be well prepared for the exam with this overview of the book of de Pelsmacker et al. A clear, structured summary of the content for the exam.
- Summary
- • 24 pages •
Be well prepared for the exam with this overview of the book of de Pelsmacker et al. A clear, structured summary of the content for the exam.
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Newest Marketing Communications summaries
This is the Book Summary of Marketing Communications, including all the chapters that are needed to be studied.
- Summary
- • 32 pages •
This is the Book Summary of Marketing Communications, including all the chapters that are needed to be studied.
As told by the professor, 25% of the students fail this exam. Therefore I made a compilation of the slides and notes from the lectures, all the examples and studies included. Most of the questions will be from the content covered in the lectures and only a few of the book.
- Summary
- • 162 pages •
As told by the professor, 25% of the students fail this exam. Therefore I made a compilation of the slides and notes from the lectures, all the examples and studies included. Most of the questions will be from the content covered in the lectures and only a few of the book.
This summary contains all information of the mandatory/relevant chapters of the book Marketing Communications: A European Perspective (6th edition), for the course ''Marketing Communication'' at Tilburg University. Note: This summary was created as preparation for the exam in Spring 2020! The chapters included are: 3, 4, 7 and 13.
- Summary
- • 27 pages •
This summary contains all information of the mandatory/relevant chapters of the book Marketing Communications: A European Perspective (6th edition), for the course ''Marketing Communication'' at Tilburg University. Note: This summary was created as preparation for the exam in Spring 2020! The chapters included are: 3, 4, 7 and 13.
This summary contains the compulsory chapters (3, 4, 7, & 13) of the book Marketing Communications: A European Perspective, sixth edition. This summary is written for the course Marketing Communication (Spring 2020) of the Master Marketing Management of Tilburg University.
- Summary
- • 19 pages •
This summary contains the compulsory chapters (3, 4, 7, & 13) of the book Marketing Communications: A European Perspective, sixth edition. This summary is written for the course Marketing Communication (Spring 2020) of the Master Marketing Management of Tilburg University.
Summary Marketing Communications: A European Perspective by De Pelsmacker 6th edition; period 2, 2020.
- Summary
- • 53 pages •
Summary Marketing Communications: A European Perspective by De Pelsmacker 6th edition; period 2, 2020.
A summary of the book
- Summary
- • 38 pages •
A summary of the book
Summary about communication theory, block 2.2 at the Hanze University of Applied Sciences. Also contains lecture notes and a summary of the chapters of the book: 1, 2, 4, 5, 6, 7, 9, 10, 11, 12, 13 and 14
- Summary
- • 35 pages •
Summary about communication theory, block 2.2 at the Hanze University of Applied Sciences. Also contains lecture notes and a summary of the chapters of the book: 1, 2, 4, 5, 6, 7, 9, 10, 11, 12, 13 and 14
Summary of all the lectures from MarCOm 2018-2019. I passed the course with an 8.5 with this summary! Send me an e-mail to get in touch so I can send you this one and other summaries for cheap!
- Summary
- • 48 pages •
Summary of all the lectures from MarCOm 2018-2019. I passed the course with an 8.5 with this summary! Send me an e-mail to get in touch so I can send you this one and other summaries for cheap!
Summary of the course Marketing Communication 1st year IBC, 2nd period This is a summary of the book, the lecture slides, and the lecture notes
- Summary
- • 36 pages •
Summary of the course Marketing Communication 1st year IBC, 2nd period This is a summary of the book, the lecture slides, and the lecture notes
Summary of Educational video's of Bachelor and Pre-master Course Marketing Communication
- Class notes
- • 23 pages •
Summary of Educational video's of Bachelor and Pre-master Course Marketing Communication
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