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Marketing Communications notes (7th edition)
Ze Zook, Pr Smith - ISBN: 9780749498641
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View all 2 notes for Marketing Communications, written by Ze Zook, Pr Smith. All Marketing Communications notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Marketing Communications summary or other study material that matches your study style perfectly, and studying will be a breeze.
Best selling Marketing Communications notes
MARK 201 SUMMARY INTRODUCTION TO MARKETING CHAPTER 1 -19 (CONCORDIA UNIVERSITY) BEST FOR FINAL EXAM PREPARATION (A+)
- Summary
- • 30 pages •
MARK 201 SUMMARY INTRODUCTION TO MARKETING CHAPTER 1 -19 (CONCORDIA UNIVERSITY) BEST FOR FINAL EXAM PREPARATION (A+)
Marketing – the process by which companies create value for customers and build strong customer relationships to capture value from customers in return.
Marketing is NOT selling. 
Marketing process:
1.	Understand marketplace and customer needs and wants;
2.	Design a customer-driven marketing strategy;
3.	Construct a marketing program that delivers superior value;
4.	Engage customers, build profitable relationships and create customer delight.
5.	Capture value from customers to create profits a...
- Summary
- • 33 pages •
Marketing – the process by which companies create value for customers and build strong customer relationships to capture value from customers in return.
Marketing is NOT selling. 
Marketing process:
1.	Understand marketplace and customer needs and wants;
2.	Design a customer-driven marketing strategy;
3.	Construct a marketing program that delivers superior value;
4.	Engage customers, build profitable relationships and create customer delight.
5.	Capture value from customers to create profits a...
Do you have documents that match this book? Sell them and earn money with your knowledge!
Newest Marketing Communications summaries
MARK 201 SUMMARY INTRODUCTION TO MARKETING CHAPTER 1 -19 (CONCORDIA UNIVERSITY) BEST FOR FINAL EXAM PREPARATION (A+)
- Summary
- • 30 pages •
MARK 201 SUMMARY INTRODUCTION TO MARKETING CHAPTER 1 -19 (CONCORDIA UNIVERSITY) BEST FOR FINAL EXAM PREPARATION (A+)
Marketing – the process by which companies create value for customers and build strong customer relationships to capture value from customers in return.
Marketing is NOT selling. 
Marketing process:
1.	Understand marketplace and customer needs and wants;
2.	Design a customer-driven marketing strategy;
3.	Construct a marketing program that delivers superior value;
4.	Engage customers, build profitable relationships and create customer delight.
5.	Capture value from customers to create profits a...
- Summary
- • 33 pages •
Marketing – the process by which companies create value for customers and build strong customer relationships to capture value from customers in return.
Marketing is NOT selling. 
Marketing process:
1.	Understand marketplace and customer needs and wants;
2.	Design a customer-driven marketing strategy;
3.	Construct a marketing program that delivers superior value;
4.	Engage customers, build profitable relationships and create customer delight.
5.	Capture value from customers to create profits a...
Do you have documents that match this book? Sell them and earn money with your knowledge!
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