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Marketing Communications notes (7th edition)
Ze Zook, Pr Smith - ISBN: 9780749498641
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View all 2 notes for Marketing Communications, written by Ze Zook, Pr Smith. All Marketing Communications notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Marketing Communications summary or other study material that matches your study style perfectly, and studying will be a breeze.
Best selling Marketing Communications notes
MARK 201 SUMMARY INTRODUCTION TO MARKETING CHAPTER 1 -19 (CONCORDIA UNIVERSITY) BEST FOR FINAL EXAM PREPARATION (A+)
- Summary
- • 30 pages •
MARK 201 SUMMARY INTRODUCTION TO MARKETING CHAPTER 1 -19 (CONCORDIA UNIVERSITY) BEST FOR FINAL EXAM PREPARATION (A+)
Marketing – the process by which companies create value for customers and build strong customer relationships to capture value from customers in return. Marketing is NOT selling. Marketing process: 1. Understand marketplace and customer needs and wants; 2. Design a customer-driven marketing strategy; 3. Construct a marketing program that delivers superior value; 4. Engage customers, build profitable relationships and create customer delight. 5. Capture value from customers to create profits a...
- Summary
- • 33 pages •
Marketing – the process by which companies create value for customers and build strong customer relationships to capture value from customers in return. Marketing is NOT selling. Marketing process: 1. Understand marketplace and customer needs and wants; 2. Design a customer-driven marketing strategy; 3. Construct a marketing program that delivers superior value; 4. Engage customers, build profitable relationships and create customer delight. 5. Capture value from customers to create profits a...
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Newest Marketing Communications summaries
MARK 201 SUMMARY INTRODUCTION TO MARKETING CHAPTER 1 -19 (CONCORDIA UNIVERSITY) BEST FOR FINAL EXAM PREPARATION (A+)
- Summary
- • 30 pages •
MARK 201 SUMMARY INTRODUCTION TO MARKETING CHAPTER 1 -19 (CONCORDIA UNIVERSITY) BEST FOR FINAL EXAM PREPARATION (A+)
Marketing – the process by which companies create value for customers and build strong customer relationships to capture value from customers in return. Marketing is NOT selling. Marketing process: 1. Understand marketplace and customer needs and wants; 2. Design a customer-driven marketing strategy; 3. Construct a marketing program that delivers superior value; 4. Engage customers, build profitable relationships and create customer delight. 5. Capture value from customers to create profits a...
- Summary
- • 33 pages •
Marketing – the process by which companies create value for customers and build strong customer relationships to capture value from customers in return. Marketing is NOT selling. Marketing process: 1. Understand marketplace and customer needs and wants; 2. Design a customer-driven marketing strategy; 3. Construct a marketing program that delivers superior value; 4. Engage customers, build profitable relationships and create customer delight. 5. Capture value from customers to create profits a...
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