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Foundations of Marketing notes (1st edition)

John Fahy, David Jobber - ISBN: 9780077137014

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View all 10 notes for Foundations of Marketing, written by John Fahy, David Jobber. All Foundations of Marketing notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Foundations of Marketing summary or other study material that matches your study style perfectly, and studying will be a breeze.

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Summary of book Foundations of Marketing 5th edition and lecture slides
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Summary of the book and lecture slides combined. Book: Foundations of Marketing by Fahy and Jobber, fifth edition Lecture slides: Course 1ZEUA0 New Product Marketing

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Foundations of Marketing, Fahy and Jobber
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Samenvatting van het hele boek, Foundations of Marketing. Aan het einde van de samenvatting staat een lijst met belangrijke woorden en waar ze in de samenvatting staan. De pagina nummers laten zien waar in het boek je de info kan terug vinden.

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Marketing Exam Questions
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This document contains exam questions for the marketing course. All the questions are multiple choice questions and the correct answers are given on the last page.

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Marketing Lectures and Chapters Summary
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This is a summary of the lectures given in the course 'Marketing' during the academic year 2019/2020. Additionally, the chapters from the corresponding book (Foundations of Marketing by John Fahy and David Jobber) are summarized.

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Marketing (FEB11008X) Summary
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Extensive summary of the basic marketing concepts, including SWOT analyses, marketing mix (the 4 P's), consumer behaviour, market research, and product life cycle.

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Summary of book Foundations of Marketing 5th edition and lecture slides
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Summary of the book and lecture slides combined. Book: Foundations of Marketing by Fahy and Jobber, fifth edition Lecture slides: Course 1ZEUA0 New Product Marketing

i See more info x
  • Summary
  •  • 67 pages • 
  • by TUEIM • 
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i x
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Foundations of Marketing, Fahy and Jobber
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Samenvatting van het hele boek, Foundations of Marketing. Aan het einde van de samenvatting staat een lijst met belangrijke woorden en waar ze in de samenvatting staan. De pagina nummers laten zien waar in het boek je de info kan terug vinden.

i See more info x
  • Summary
  •  • 67 pages • 
  • by lolabunsch • 
  • uploaded  03-06-2014
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i x
document-image
Marketing Exam Questions
(0)
$3.88
8x  sold

This document contains exam questions for the marketing course. All the questions are multiple choice questions and the correct answers are given on the last page.

i See more info x
  • Exam (elaborations)
  •  • 7 pages • 
  • by helena-f • 
  • uploaded  17-10-2019
Quick View
i x
document-image
Marketing Lectures and Chapters Summary
(0)
$6.11

This is a summary of the lectures given in the course 'Marketing' during the academic year 2019/2020. Additionally, the chapters from the corresponding book (Foundations of Marketing by John Fahy and David Jobber) are summarized.

i See more info x
  • Summary
  •  • 33 pages • 
  • by helena-f • 
  • uploaded  17-10-2019
Quick View
i x
document-image
Marketing (FEB11008X) Summary
(0)
$4.98

Extensive summary of the basic marketing concepts, including SWOT analyses, marketing mix (the 4 P's), consumer behaviour, market research, and product life cycle.

i See more info x
  • Summary
  •  • 57 pages • 
  • by Luminescence • 
  • uploaded  25-07-2018
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i x

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