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Marketing Concepts notes (8th edition)

Lyndon Simkin, William Pride - ISBN: 9781473760271

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View all 6 notes for Marketing Concepts , written by Lyndon Simkin, William Pride. All Marketing Concepts notes, flashcards, summaries and study guides are written by your fellow students or tutors. Get yourself a Marketing Concepts summary or other study material that matches your study style perfectly, and studying will be a breeze.

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Samenvatting boek 'Marketing: Concepts and Strategies'
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Samenvatting van het boek 'Marketing: Concepts and Strategies' van by Sally Dibb, Lyndon Simkin, William M Pride, O C Ferrell. Alleen de vereiste hoofdstukken voor het tentamen. Collegejaar 2018/2019 geschreven. Gecheckt in studiejaar 2020/2021 en de inhoud komt bijna geheel overheen met de nieuwe editie.

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Marketing summary - Marketing concepts and strategies - Dibb, Simkin, Pride, Ferell (grade 9.0)
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Everything you need to know is included. The central idea behind marketing is that a firm (or other entity)will create something (e.g., a product or service) of value to one or more customers who, in turn, are willing to pay enough (or contribute other forms of value) to make the venture worthwhile. The value of the product or service offered by the firm must be examined from the customer’s point of view. Some customer segments value certain product attributes more than others. A ve...

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Samenvatting Marketing - Marketing Concepts and Strategies by Dibb et al.
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Samenvatting van het boek voor Marketing op de Radboud Universiteit. Bedrijfskunde jaar 2. Vakcode is MAN-BCU2008. Samenvatting in het Engels. Begrippen en onderzoekers schuingedrukt. Samenvatting van het boek Dibb et al. - Marketing concepts and strategies, 8th edition, ISBN 0271. Relatief kort. Overzichtelijk en duidelijk.

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Summary Marketing
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Summary Marketing, part of the Bachelor / Pre-master Business Administration. Includes everything for the exam (Lectures and chapters book Marketing: Concepts and Strategies)

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  • by __lotte • 
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Newest Marketing Concepts summaries

document-image
Samenvatting boek 'Marketing: Concepts and Strategies'
(9)
$4.98
97x  sold

Samenvatting van het boek 'Marketing: Concepts and Strategies' van by Sally Dibb, Lyndon Simkin, William M Pride, O C Ferrell. Alleen de vereiste hoofdstukken voor het tentamen. Collegejaar 2018/2019 geschreven. Gecheckt in studiejaar 2020/2021 en de inhoud komt bijna geheel overheen met de nieuwe editie.

i See more info x
  • Summary
  •  • 90 pages • 
  • by evdp123 • 
  • uploaded  07-06-2019
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i x
document-image
Marketing summary - Marketing concepts and strategies - Dibb, Simkin, Pride, Ferell (grade 9.0)
(2)
$7.20
13x  sold

Everything you need to know is included. The central idea behind marketing is that a firm (or other entity)will create something (e.g., a product or service) of value to one or more customers who, in turn, are willing to pay enough (or contribute other forms of value) to make the venture worthwhile. The value of the product or service offered by the firm must be examined from the customer’s point of view. Some customer segments value certain product attributes more than others. A ve...

i See more info x
  • Summary
  •  • 86 pages • 
  • by Dubnium • 
  • uploaded  02-06-2020
Quick View
i x
document-image
Samenvatting Marketing - Marketing Concepts and Strategies by Dibb et al.
(0)
$5.54

Samenvatting van het boek voor Marketing op de Radboud Universiteit. Bedrijfskunde jaar 2. Vakcode is MAN-BCU2008. Samenvatting in het Engels. Begrippen en onderzoekers schuingedrukt. Samenvatting van het boek Dibb et al. - Marketing concepts and strategies, 8th edition, ISBN 0271. Relatief kort. Overzichtelijk en duidelijk.

i See more info x
  • Summary
  •  • 25 pages • 
  • by LauraGstudent • 
  • uploaded  14-08-2023
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i x
document-image
Summary Marketing
(0)
$4.43

Summary Marketing, part of the Bachelor / Pre-master Business Administration. Includes everything for the exam (Lectures and chapters book Marketing: Concepts and Strategies)

i See more info x
  • Summary
  •  • 21 pages • 
  • by __lotte • 
  • uploaded  06-06-2020
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i x

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