Sales Study guides, Class notes & Summaries

This summary contains all chapters of 'Selling and sales management' en de 7 artikele: - Barry, J., & Gironda, J. T. (2019). Operationalizing thought leadership for online B2B marketing. Industrial Marketing Management. - Ernst, H., Hoyer, W. D., & Rübsaamen, C. (2010). Sales, marketing, and research-and-development cooperation across new product development stages: implications for success. Journal of Marketing, 74(5), 80-92 - DiBenedetto (1999). Identifying the Key Success Factor...

The document contains all class notes which are complemented by the mandatory reading (on transnational commercial law). The course has 10 weeks which are the following Week 1 - Introduction: General principles, themes, and key issues (ch 1) Week 2 - International sales of goods and the CISG (ch 8) Week 3 - Carriage of goods by sea Week 4 - International bank payment undertakings Week 5 - Agency and Distribution (ch 10) Week 6 - Financial Leasing and Receivables funding (ch 12,13) Week ...

1ZM60 - Summary of Selling & Sales Management 10th edition (Jobber & Lancaster, 2015) 2023 Eindhoven University of Technology

This document is a comprehensive summary of all of the required/mandatory articles needed for the marketing performance course of the marketing masters program (2022/2023). The articles are summarized by discussing the most important aspects for the exam, being the conceptual model, results, (managerial) implications, and conclusions. Below is a list of all the articles discussed in this summary. Article 1: Katsikeas et al. (2016) - Assessing performance outcomes in marketing Article 2: K...

This is all the literature & topics incorporated: Lecture 1: Business models in the creative industries Peltoniemi, M. (2015), Cultural industries: Product–market characteristics, management challenges and industry dynamics. International Journal of Management Reviews, 17(1), 41- 68. Frey, B. S. & Steiner, L. (2010): Pay as you go: A new proposal for museum pricing, CESifo working paper, Public Choice, No. 3045. Caves, R.E. (2003). Contracts between art and commerce. Journal of Econo...

HBO Bachelor Bedrijfskunde fase 1 (HBO Bedrijfskunde specialisatie Sales). Deze integrale opdracht HBO Bachelor Bedrijfskunde fase 1 is geschreven om het bedrijfsproces ‘verwerken mutaties Interpolis’ de gebruikt wordt bij de Rabobank binnen Verzekeren te analyseren. Binnen het bedieningsconcept advies-klantbediening van de Rabobank is het verwerken van Interpolis mutaties een dagelijkse aangelegenheid. Het bedrijfsproces is voor elke medewerker toegankelijk via de applicatie ARIS Conne...

Class notes & summary of organisation & people and marketing & sales (year 2 NHL Stenden International Business) for International Business Strategy Exam. THIS DOCUMENT INCLUDES EXAMPLE EXAM QUESTIONS. I made the exam last year, and some of these questions were actually part of the exam. The summary encompasses many topics (see keywords) of the book exploring strategy and principles of marketing. So, it could also be used for students who are not from NHL Stenden. I immediately passed the exa...

NCOI Integrale Opdracht HBO Bachelor Bedrijfskunde fase 1 (HBO Bedrijfskunde specialisatie Sales). Voorwoord Voor u ligt het resultaat van de integrale opdracht HBO Bachelor Bedrijfskunde fase 1. Deze moduleopdracht is een onderdeel van mijn opleiding Bedrijfskunde, die ik sinds januari 2020 volg bij de NCOI Opleidingsgroep. Laat ik beginnen met mijzelf voor te stellen. Ik ben XXX, 47 jaar en geboren en getogen in Purmerend. Sinds 1998 ben ik verbonden aan de Rabobank. Ik ben begonnen als ...

This thesis will create a digital marketing strategy for the company's online channels to increase visibility and sales. A digital marketing strategy was chosen because Globalvisor only offers and sells its service online. After this study is completed, the goal will be achieved in three years, starting in July 2022. The following is the main research question, based on the company's background and the opportunity analysis: What digital marketing communication channels must be optimized...

A detailed summary of the final ISCM exam in year 2 of the study of international business given at AUAS (HVA). Chapters covered: - 2, 7, 9, and 11 of the book Guide to supply chain, C. Scott, H. Lundgren, P. Thomson - Chapters 5, 6, and 7 of the book Export management, H. veldman