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Frontiers of the marketing paradigm in the third millennium

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Document information
Institution
Vrije Universiteit Amsterdam
Study
Marketing
Course
Marketing strategy (Master)
Written in
2011/2012
Type
Summary
Description
unknown
Book Title
Frontiers of the marketing paradigm in the third millennium
Author(s)
Ravi S. Archol & Philip Kotler
Journal
unknown
Uploaded
20/10/12

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